Challenges for a Mobile App Development Company

India stands second in the world, in the number of active mobile phones users. The number of people who own and use cell phones continues to grow. 1 billion Smartphone users are expected to sell in the coming year, doubling that of the number of PCs. With over 10 billion mobile Internet devices expected to be in use by 2016 which is 1.4 device per person on the planet. According to some recent research Moms spend 53 percent of their app-usage time playing games with Android phones. On iPads, that's 48 percent of their app time, and on iPhones, 31 percent. "Moms are gamers, too." So, you can certainly experience its explosive growth.

But it is not as green as it appears. Starting and establishing a mobile app development business is a hard nut to crack. Few challenges faced by start-up companies are:

  • Resource restraint: It's not that corporations do not have access to in-house programming talent-they usually do. However, most of that talent is going to have experience on the Windows side; not necessarily on popular mobile platforms like Android and iOS. Windows can and should be a part of any mobile platform discussions. However, it's only a part and there's got to be work done on Android and iOS. But, let's be honest. If you're a hotshot 27-year old mobile programmer, are you going to look for work inside a corporation's in-house app development team? Or are you going to try and join one of the seemingly never-ending supplies of mobile startups who seem certain they can make millions with the latest hot app?
  • Security: Every mobile device manufacturer understands the importance of security, and offers accommodations for it. Sometimes different mobile platforms provide varying degrees of support for securing data stored on the device. At the same time, not every mobile application needs the same level of security, and users dislike multiple login to access data on the device itself or back-end data. However, the responsibility for protecting data falls squarely on the application developers' shoulders, so they must incorporate encryption into the application down to the file system level
  • Gathering & Implementation of Ideas: When you start a new business the very first point that matters is objective evaluation. Gathering all ideas. And not just falling in love with those ideas. Doing rigorous study and investigation also matters. Referring experts and then taking a decision. According to a popular business trainer "When you choose to open a business, your chances at success-and satisfaction-are greater if you love the work you do".
  • What is their business model? Do they sell their own apps?
  • Finance: Most people assume that this is an easy ride especially for someone whose father is already a billionaire, whereas, whether it's an investor or your own father he wants to see great projections before he agree to invest in your new business. Whatever kind of business you're setting up – from a one-person operation based at home, to a high-tech manufacturing plant – you need to be clear about how much money you're going to need and where you're going to get it.

Regardless of your challenges, that you'll be facing. There are few important qualities that may lead you to success:

  • Platform appropriate – Your app should be optimized for a mobile user. Make sure your app is compatible and functional for all brands and devices.
  • User Friendly – Your app needs to look amazing. Even the best app idea could falter if it is not packaged in a fully branded, colorfully enticing way. Your app needs to be easy to install, easy to access, and easy to use. Sketch out how you think you'd like your app to work and spend time making it simpler.
  • Memorable & shareable – Your user should be left with a major impression. Use any design, wording, and interface techniques you can to make sure your user never forget their experience. The most successful mobile apps are the ones that are easily shareable. Your app needs to have a feature that rewards users for sharing it with other users.
  • Spontaneous – Any app needs to be accessible for short bursts of user activity. If your app only is good for long, drawn-out sessions of use, it probably will not succeed.
  • Cheap – It's a no-brainer . The cheaper something is, the more users are likely to download it. Try a free version coupled with a full version.
  • Demographic targeted – Know your audience. Not everyone in the world will want your app, so focus on the users who will.
  • Fun – Possibly the most important quality in any app is its level of enjoy ability. Take the time to entertain your users in addition to whatever your app's primary function is.
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Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.

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The Total Employee Development System of the DoD

Total employee development system is important for an organization to reap the benefits of hiring people who can deliver what is required of them in their jobs. One way to obtain such benefits is to orient them as to a company's vision and mission. Employees are made aware of their duties and responsibilities in the scheme of things. Allowing them to take part in events, such as conferences, can be a motivational tool that can inspire them to better perform. Likewise, providing for their continuous education communicates the organization's strategies and helps them realize their contribution to the success of the organization.

Equipping employees with the appropriate training makes them more efficient and effective. Trainings arm employees with the proper armaments to deal with problems and solve them. It does not necessitate raising concerns to upper management when they themselves can work out solutions at their level. Time is not wasted and the sense of accomplishment it gives to an employee can boost morale. Man-hours are not wasted as well since upper management is spared from dwelling on concerns which rank-and-file or supervisory employees can handle. They can spend more time on other concerns.

Employees also see a total employee development system as a way of enhancing personal effectiveness. Through this, the way they communicate and interact with others – whether colleagues, associates or neighbors – is improved. Moreover, it amplifies their sense of self-responsibility. The way they see themselves make them more aware of how their decisions can affect their circumstances. Also, employees are taught how to deal with change and grow from experiences that bring about change externally as well as internally. Such a system provides employees with the skills needed in team building and conflict resolution.

In order to aid employees in acquiring development goals, they are also counseled. It encourages and guides them to follow certain paths that could result to a good working attitude and environment to better performance. Choices are also arrived at based on an employee's aptitude, skill, personality and interest. Skills and interests may be evaluated as to its suitability to a certain division or task. Through counseling and evaluation, conclusions may be drawn which can be used to guide personnel actions. Assessing an individual's personality also enables human resource practitioners to learn and decide where a person should be assigned so that that person is comfortable and effective in his / her task. This allows people to perform better.

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Property Development – What's an Entitlement and Why Do I Need it to Build?

What is An Entitlement?

The definition of entitlement with regard to land development is the legal method of obtaining approvals for the right to develop property for a particular use. The entitlement process is complicated, time consuming and can be costly, but know what you can and can not do with a piece of property is vital to determining the real estate feasibility of your project. Some examples of entitlements are as follows:

Entitlement Examples:

1. Zoning and zoning variances for building heights, number of parking spaces, setbacks. Your land use attorneys and zoning experts come into play here. My advice is to heavily rely on their expertise and follow their directions to avoid unnecessary delays in your approval process.

2. Rezoning. Depending on the current use allowed for the property, you might need to have the site rezoned which is a complicated process and sometimes can not be done.

3 Use Permits. You may need to obtain conditional use permits and this goes hand in hand with zoning and zoning variances.

4. Road approvals. Do you need to put in existing roads? Who maintains the roads? Are there shared roads via easements? These are all questions that you need to have the answers to and be prepared to comply with in the regulatory process.

5 Utility approvals. Are utilities available to the site? Do you need to donate land to the city in exchange for utility entitlements? Again, you will need to comply with the municipality regulations and standards.

6. Landscaping approvals. The city planning and development agencies must also approve your design and landscaping. Your architect and engineers will be most helpful in this area.

Hire an Experienced Development Team:

The best advise is to hire an experienced development team of architects, developers, lawyers, project consultants, civil, soil, landscape and structural engineers and consultants at the onset to help you analyze, review, interpret and advise you regarding design studies, applicable zoning and code requirements, and maximum development potential of the property. Without an experienced team, it is extremely difficult and a lot of time will be wasted in trying to complete the regulatory process because the very nature of the regulatory process is so complicated.

Here is how the process works. First, remember to keep in mind that the process is very slow and frustrating and can take approximately 3 to 12 months or sometimes years depending on how complicated the project is. Part of the reason is that each city planner has different interpretations of their local rules. Today, approvals involve jurisdictions overlapping such as city, county and state and these jurisdictions do not communicate with each other. It is extremely crucial that you establish good working relationships with these planners to obtain your approvals. Again, this is why you need to work with a development team that has already built these relationships with local staff of the local jurisdiction where your property will be developed. These relationships will streamline and help to expedite your approval process. Your experienced team of experts will be able to negotiate issues for you and eliminate additional requests by the local jurisdiction to avoid further delays in obtaining your approvals.

Regulatory Process:

Majority of development projects must go through certain aspects of the entitlement process and some projects will be required to go through several public hearing processes for approval depending on each jurisdiction's rules. To begin, commercial development of land requires a review and approval from the local Development Review Board or Planning Department Review Division. Each municipality has a different name but the functions are similar.

  1. The process starts with obtaining site approval from the local Planning and Development Department. By contacting the local Planning and Development Department Review Division, your expert team will then put together a land use pre-application which complies with the codes of that particular jurisdiction. By complying with the codes, this will eliminate additional requests by the jurisdiction, further review and extension and unnecessary delays of the approval process.
  2. Next a meeting date will be set. You and / or your representatives will meet with the Planning Department to discuss the proposed project and review process. The process includes approval of your site plan, elevations, colors, landscaping, vicinity map, etc. Environmental information will need to be submitted also. There is usually a fee that accompanies the application. The fees vary from jurisdiction to jurisdiction.
  3. If for some reason your site plan is denied, you can appeal to the City Council. The appeal process varies from each jurisdiction.
  4. Once you obtain site approval, then you will need design approval, master use permits. The design approval process is where your architect will design the building shell, core layout, exterior appearance, building height, site layout, landscaping concepts, traffic impact, site access and utility layouts and submit them for approval.
  5. Neighborhood hearings are generally required for all general plan conditional use permits. You may be required to send out written notice or post information on the site. Normally the City will send notices to the neighbors also. Signs should be placed on the property, and an open house meeting is generally held. Your development team will be instrumental in advising and assisting you so that you have a higher probability of achieving success in obtaining neighborhood approval. Be prepared, even if you comply with the regulatory process codes and regulations, there is always the possibility that the neighborhood may have their own agenda and that the hearings and decisions may not be favorable to your project going forward. This is where your attorneys and the rest of your development team's expertise and participation are crucial.

If wetlands are located on the property you will need special documentation that states whether the Wetlands Act applies or not. If it does, either it will result in significant or insignificant impact as granted by evidence of a permit. Sometimes it is best to set aside or donate the wetlands portion of the property and avoid development issues. Your development team will be able to advise you on the best course of action once they have assessed all the information and reviewed the reports.

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The Numerous Benefits of SEO Services

There are numerous benefits of SEO services and using SEO services provided by a professional and experienced SEO company can help your business to scale new heights in online marketing and search engine rankings. Search engine optimization services are customizable and cost-effective and there are numerous types that include:

SEO Copy-writing

Internet Marketing

Website Redesign

Link Building

Social Media Optimization

Email Campaigns

Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO services should be provided by companies that have a vast amount of experience in the various elements involved in the complex world of SEO. This experience coupled with the close relationship that you should have with your SEO company, ensures that any SEO service you pay for do not prove to pointless and should also mean that your SEO services do not lose focus.

Finding a company that provides flexible and client-friendly website optimization can bring you huge advantages as these solutions can be tailor-made for your needs. Ultimately you will get more traffic through your website which can mean increased conversions. This will be as a result of positive rankings in the major search engines like Google, Bing and Yahoo. It doesn’t take a genius to realize that all this together will lead to a higher return on investment.

When SEO services are working for you, you should always be ready to capitalize on innovations and fresh marketing opportunities. Your SEO Company should be looking out for changes in search engine algorithms and should also be able to identify new opportunities such as social media opportunities. As and when these changes and new opportunities appear you can react quickly and capitalize on them if you SEO Services Company is taking care of your search engine optimization correctly.

SEO copy-writing services will take care of the content in your web pages, blogs and articles and should ensure that they are user-friendly and informative and are also optimized for keywords. They should also ensure that the content of your web pages is worthy of social sharing and is something that visitors will find useful and even share the information with the friends and followers. This can be a vital means of generating back-links.

Social Media Optimization is becoming increasingly important and web designers should make your website user-friendly by adding the relevant social media buttons. You can also provide social sharing opportunities from your shopping carts on E Commerce websites and internet marketing experts at your SEO Company should be able to identify new and diverse advertising opportunities. These can include pay-per-click, banner advertising, email campaigns, click-through-ads and many more.

A professional SEO company should know that all these processes are interrelated and should ensure that they are integrated efficiently for the best results and to provide you with the best return on your investment in SEO services.

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Why Do Businesses Need Custom Mobile Application Development?

All customers use mobile apps. In fact all customers prefer a mobile app over a website these days. It’s simply too convenient to have anywhere anytime access to the facilities we use so often. For example, banking apps, shopping apps and apps for paying domestic bills etc. Are so popular these days that we wonder how we got things done without them! Well, more and more businesses today ensure that their customers have easy access to their business.

Businesses of today, in fact, depend on mobility solutions and custom mobile application development to cater to their unique requirements. Custom apps create extraordinary value to businesses especially if they are developed by targeting the right customer base and are tailored to perform as per business requirements.

Here’s how custom mobile application development could be beneficial for your business:

Improves efficiency

Custom mobile applications are built with the business requirements in mind and at the same time cater to the needs of your customers. Since the focus is on your business, they are developed to improve the efficiency of your business. Statistics show that by implementing mobile solutions, businesses saw a significant 46% increase in their operational efficiency. Conducting business become easy for you and you can better manage your customers too.

Increase in productivity

This is in a way linked to the first point. Once business efficiency is improved, it positively impacts the productivity too. It is a known fact that the productivity sees a 41% rise after implementing mobility solutions. Inefficient tasks are effectively automated and hence the efficiency and in turn productivity increases. So, think of all your business processes and customer facing processes that could be mobilized and automated. It’s the right way to go.

Security

Custom mobile applications are developed with the security of your specific data in mind. These apps are created after thoroughly studying your business data and security requirements and ensure that the highest level of security in implemented in our mobile apps. Different levels of access can be configured for clients, employees, managers and other individuals who will use this app.

Solves a problem

Mobile apps offer a great deal of mobility to your business. For example sales professionals could update their daily records from anywhere and anytime, field support engineers could update their cases immediately without having to wait until they get back to office. Mainly, custom mobile application act as a solution to some kind of a pressing problem and help you run your business smoothly.

Customer communication and satisfaction

Many times customers find it difficult to easily approach a business. Mobile apps provide them with a perfect way to communicate with your business. Efficient interactions with your business and prompt replies via mobile apps improve the overall customer satisfaction.

Mobile apps give you an edge over the competition. You can customize the app to fulfil a specific purpose or play a specific role in your business so that you get maximum returns on your investment.

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Mobile and HTML5 Game Development? We Got Answers!

Today, having an idea or the creativity for a great HTML5 game development is simply not enough – without the proper tools it stays just what it is, an idea. Oh yes, it's a very common sight to find people waiting at airports, lounges, at home, and even among friends and family furiously swiping away at the smart phone screens. One will find them, hooked on to their favorite Mobile games and HTML5 games singing praises for the guy who came up with the idea of ​​the game. But hey, that's just half the story. Also, gratitude does not help pay your bills or make that bank balance any fatter.

Clearly, if you have the idea to the next best mobile game or HTML5 game development you clearly need the tools required for its journey from your brain onto the users' devices. Also, thanks to the competitive environment, it is not at all necessary to be the most tech-savvy guy around to bring your concept to life. Chances are pretty high that many of us are encyclopedias on all Mobile Games and HTML5 Games that are available, but when asked what is a Construct2 or Styncyl or GameSalad, we simply bite the dust! However, all that can be well taken care of today.

There's indeed a lot that goes into presenting an entertaining, engaging and also addicting mobile games such as HTML5 from a mere concept. It all starts with deciphering the vision of the creator or the person with the idea of ​​it. How big or small should the frame be, what interface choices are available and what are the coding concerns – all questions like these are basically taken care of by people specializing in this particular area of ​​HTML5 Game development. They are the ones you need to go to with your creative idea and see it take its ultimate form. It's not only limited to this, but launching the game on the required platform, promoting the same and all other ancillary tasks can very well be vested as a responsibility on Mobile Game and HTML5 Game developers. If you have the vision, enable it to take flight through selection of the best channel and watch the magic unfold.

HTML5 is a cross platform language which is mainly used for online browser based games. Choosing HTML5 over other gaming engines is common these days for developers as this language has some extra benefits to offer.

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The Development of the Cruise Industry Around the World

Before the advancement of air travel, passenger liners were the method of traveling overseas. With the industrial revolution, came the rise of very wealthy people with a lot of disposable income. They turned their attention to creating large passenger ships for the economic and social elite to vacation and travel to exotic countries.

In 1818, New York's shipping company, Black Ball Line, was the first shipping company to provide a scheduled passenger service from the United States to England. By the 1830s, steamships were introduced and took over the passenger and mail transport market. In the 1920s, cruise tourism became popular for the wealthy. Bigger and faster ships were custom-built and luxury living space designs became the industry model. Between 1920 and 1940, transatlantic travel became increasingly more popular among the very wealthy. Over the years, famous ships included the Queen Elizabeth, Lusitania, Ocean Monarch, and the Queen Mary.

World War I and II saw the use of passenger ships to carry soldiers and transport displaced people to new lands. After World War II, The US government began sponsoring companies to build more ships in the event another World War broke out.

In the 1960's, there was a surge in the manufacturing of cruise ships because more people were looking for holiday cruises. Vacation cruises became popular with people in their middle ages. People enjoyed the luxurious accommodations and lifestyle. It also became popular for people wanting to get a break from cold winters. However, there was a period in the 1960's where there was a decline in the cruise industry as the airplane industry took off, but public desire for reliving traditional means of traveling the seas helped the cruise industry rebound.

During the 1980's, cruise ship companies broke new ground promoting the idea of ​​traveling for pleasure. Since 1980, the cruise industry has been growing at a steady rate. People of all ages and walks of life began to take cruises. The cruise industry has developed programs to target both the young and old. Some features they have developed include: increased passenger room, a variety of cruise destinations and durations, affordable prices, luxuries such as pools, rock climbing, ice skating, and even wave simulators. As well, there are also saunas, fine dining, entertainment, sight seeing at various ports, dancing, musical performances, luxurious rooms, and much more.

The cruise industry has grown by leaps and bounds over the years. Cruise ship owners now focus on developing new and innovative ways to attract customers. Today's cruise ships have accommodations that often surpass hotel rooms and contain such features as chic cabins, luxury private bathrooms, and gorgeous and comfortable living quarters. The recreational activities are numerous, and the entertainment is endless with such features as casinos, singers, dancers, and much more. As well, advancements in the design of propulsion systems, decreases in the weight of the ships, and cleaner fuel, has resulted in ships that are more environmentally-friendly.

The future trends in the cruise industry include more lifestyle cruises, larger cruise ships, more services, attracting more of a diverse demographic, providing more affordable vacation prices, offering more destinations, and providing more recreational activities. The future appears bright for the cruise industry and everyday it is fast becoming a vacation choice for more people seeking a relaxing, luxurious, and fun holiday.

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SEO Tactics That Need to Be Considered in 2017

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin, Hummingbird, Mobilegeddon, Pigeon and RankBrain.

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.

Few last words

We have stated about SEO in 2016 at the end of last year along with relevant infographic and as now, this year is near to end. As like previous year, we had done a few researches and analysis this year as well to identify what will work better in the coming year 2017. We squeeze our research and come with the details here. We had four major sections that need focus in 2017 and SEO specialists needs to keep their eyes on “on-site tactics”, “off-site tactics”, “social signals” and “analytics”.

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Mobile Application Development

Today, the most booming and most progressive industry can be the market of mobile application development companies. This fact can be caught on the importance of every mobile technology that is in demand in market is growing rapidly. As the fast usage of mobile devices, there are number of business organizations who are talking interest in developing and investing in designing the apps.

Some years back, the companies were just hiring the industry professional and software engineers for research and development of apps and for marketing them as well. For more smarter phones, and computer tablets which are coming in the market the requirement for developing the applications are also getting increased. Developing and marketing the apps for smart phones and tablets is completely dynamic platform for any software development companies.

Developing the apps for smart phones can surely enhance to put more and more creative ideas into existence. There are many such mobile operating systems platforms that are available and are among the competition with web service provider are increasing day by day. But at the end of it, consumers are always in profit. These application development experts are providing us the complete set of amazing apps for their clients all over the world.

There are various platforms on which the apps are developed and they are as under:

-iPad

-iPhone

-Android

-Blackberry

– J2ME Mobile

– Windows Mobile

– Symbian

As the demand of these mobile apps is increasing day by day, the application programmers are also having bright future. These app developers are quite expert and creative that they can easily develop any app with the help of using GPS, GPRS and Wi-Fi technologies. These app developers are quite keen to create different apps on their app on upcoming smart phone and tablet PC's. The apps are created on different categories and they are as under:

– Finance and Money

– Games

– Business

– Weather

– News

– GPS Navigation

– Lifestyle

– Travel

– Wireless Internet Security

– Education and Study

These were some growing areas for creating apps. Apart from these there are many app companies to provide more creative app other than categories mentioned above. If the developer is having an idea to create an app on the basis of any we service provider companies which are providing dedicated mobile apps services to their clients. According to their needs and requirements the apps can also be customized.

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