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Tips on How to Evaluate Product Review Sites There are many product review websites on the net today. Nevertheless, not all are similar when it comes to ethics and credibility. Most of the product review sites may seem unbiased at first glance, but upon further review, you will find their true intent which is to promote the products so that they can make money through the affiliate links. Below, we’ll discuss some several techniques to use to gauge if a website is there be only for the cash or of if it gives neutral and honest product reviews. An authentic review site will have an about/Bio information page with details about who owns the site and in most cases when they started it. Many websites that claim to be product review websites are run by affiliates who claim, to be honest reviews when their single aim is to promote the product that they review. A crucial factor for assessing integrity is whether the site owners buy the products themselves. The same as in scientific tests, there is a high likelihood of a bias of the merchandise if the one reviewing it does not pay for it himself. The fact the merchandise is bought by a reviewer himself speaks volumes about the kind of review they make and may remain objective while they write the review. A site that reviews a wide variety of products will most likely be impartial and honest than one where only one product is reviewed. Why would one go through the trouble of creating a site where they review one product and give it a negative review? Of course the review might be positive even though at times they may give a negative comment or two to give the impression that they are impartial. Single-merchandise sites are favored by online marketers while the search engines give an emphasis on using keywords in the URL name.
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Check whether the reviews have only good things to say about the product. A neutral product review site will include both positive and negative reviews. If all the reviews are glowing recommendations to use the product and they seem to endorse the product, then the reviewer is serving their interests instead of yours as the customer.
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If the review headline utilizes the word scam, you should know that this is an old trick used by many reviewers to use the keywords in the title to give the impression of shoring up the trust factor. The use of this keyword in the title will show what individuals type in the search box once they have concerns about the product. Thus, read the review carefully and be certain to check other websites for reviews. The factors above will be helpful to think about when checking the integrity of a product evaluation website.

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