The Importance of Photos in Social Media
A photo can express a lot of things but this is only possible if you have the right images with you.
As of today, people don’t really pay much attention to details not unless it caught their attention. Thus, it is said to say that photographs are vital especially in the field of social media.
Most of the time people are able to process images faster since a huge part of the human brain is focused on processing visuals. What makes images an ideal way to convey one’s emotions and ideas is the prevailing fact that the human brain can recognize familiar things in a span of 100 milliseconds.
Images Grabs The Attention of Your Target Audience
There is so much going on in social media and so the use of images is a perfect way to catch the attention of people. Captivating pictures in social media posts is one of the primary reasons why people read further.
The reaction time that people have when they see color and images is very quick; it’s like one’s they see a catchy photo the brain commands them to know more details about it.
If you will just use any photos in your social media posts then more likely people will not be interested to read further hence the photos should be relevant to your target audience’s preferences. For instance your target market are men who are more likely in college then you wouldn’t want to share photos of families and children. And so what you will focus is a photograph that will make your audience think and contemplate.
Try to Make Variations on the Photos You Share
If the photos have similar features and attributes then more likely people will not be excited to read further. Try to pick different photos, perhaps candid photos, banners made with the Tumblr banner maker, stock images, memes and more.
If you keep on posting the same type of photos people will start thinking that your posts are old fashioned. This way you can be assured that your readers will not lose their interest because of redundancy in photos and boredom.
As much as possible don’t use selfies. After all this is not about you, it is about your audience.
Photos Help Your Audience Remember What You Want Them To Know
Research shows that people will only remember 10% of what they hear after 72 hours. Using relevant images will help people remember what you have shared even if three days have already passed.
If you are able to use relevant image then more likely people will remember the brand that you are trying to endorse and you must keep in mind that the competition is tight so you better step up the game through relevant images.